We're turning over a new leaf

"Turning over a new leaf". Heard this phrase before?

I'm sure you have. According to the dictionary it is a phrase that means "to begin again, fresh; to reform and begin again".

So why do I bring this up now? Well, having been in business for 11 years, we have had many interesting business relationships over that time. These relationship have sometimes been easy and sometimes challenging in trying to successfully complete projects. 

It appears that the need to "turn over a new leaf" is neverending when it comes to redesigning Websites. What this means is that no matter how much time is spent on meeting a client's specific design and functional needs, the next person in the organization that looks at it will want to change/tweak that item to meet their own needs.

So what does this mean for designers? Well, we need to stop taking things so personally when a client wants to make a change in design and function. Just the other day we met with the new board for an organization whose site we redesigned several years ago. They admitted that they didn't like the design and immediately apologized. To that, we responded with, "We understand." To this end, it also means that no matter how much energy is put into a site, it is never done because the next executive director, membership director, or communications manager will see something that doesn't fit their vision and will want to change it. 

So in posting this, I ask, "What is the goal of Web design these days?". Not so long ago it was about having a unique identity that allows for branding of an organization and company. More recently design means so much more than just a brand. Today Websites have evolved into living tools that need love, maintenance, updating, and human interaction. Site owners want the site to be able to morph into different roles and also be cutting edge. Beyond that, Web sites have become more of a personal expression and extension of the leaders of that organization. Right or wrong, good or bad, this is the reality and Web designers have to be prepared for it.

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About Data-Scribe

VelaMira, Inc. dba Data-Scribe is a business and technology consulting firm. Our nationwide team of degreed and credentialed professionals specializes in business analysis, project management, technical communication, website, and training services for businesses, nonprofit organizations, and government agencies.

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