Is Business Strategy a Part of Your IT & Web Strategy?

We have the pleasure of working with a nonprofit organization on their long-term Web system strategy. At the first client meeting, one of the staff mentioned that she had never considered how business strategy affects an organization's IT & Web work.

She definitely isn't alone in that thought. Over the past decade, we've noticed that business strategy is often ignored when it comes to implementing systems. We've seen this trend for nonprofit organizations and professional service firms. There are so many free and inexpensive systems out there with low entry cost that clients often just jump in without thinking about how or if it will all fit in. We have seen clients in the past come to us set on using a certain system because someone recommended it to them, but they haven't taken the time to research it and determine if it is the best fit.

So, what do I mean by business strategy in connection to IT & Web strategy? Well, the work we do covers two key areas - helping clients reach new clients and better serve existing clients. Essentially, this covers the internal and external sides of the business. Your internal side also can be called operations and your external side also can be called your brand. We marry the two to help you implement systems in a more cohesive way.

Your business strategy comes into play because we need to answer some key questions before implementing anything:

  • What clients do you serve?
  • How do you deliver service to your clients?
  • What methods do you use to reach your clients and deliver services?
  • What services do you offer?
  • How do you do things differently from your competitors?
  • Do you have sufficient internal resources to support all of the above?

 

If the answer to any of the above are "I don't know" or "Well, we do it this way, but we want to change.", it's time to take a step back and revisit the overall business strategy before setting up an internal Web portal or CRM, designing and developing an external Website, or participating in social media. It's important to take these steps before investing too much in systems that might not be appropriate for your organization.

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About Data-Scribe

Data-Scribe, a division of VelaMira, Inc., is a business process improvement training and advisory firm that takes our clients on a journey through our Think + Write + Build disciplines. Our nationwide team specializes in business analysis, project management, technical communication, website, and training services for businesses, nonprofit organizations, and government agencies.

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Data-Scribe
P.O. Box 15361
Rio Rancho, NM 87174 USA

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