Client Pains: Mountain States Insurance Group (MSIG) provides commercial insurance to design-build firms and other industries. They wanted to upgrade their Web presence into something that had a more contemporary look and also complemented their new brand. MSIG had a strong desire to stand out from other insurance companies. They wanted their Website to express the high level of customer service they provide while showing their strong, long-standing history of serving the mountain states.
Our Value-Based Solution: We partnered with Mountain States' designer and copywriter to create a strategy for the MSIG Website implementation. Then, we incorporated the designs and content into a beautiful, functional, and mobile-friendly Website that can continue to grow along with their company. The responsibility for updating the site has been moved from an IT function to a marketing function allowing MSIG to update the core site content, as well as news, events, and community efforts regularly. They have received compliments on the site from policyholders and agents. Some of the functionality includes:
- Policyholder pictures and testimonial quotes on the homepage giving a personal feel
- Policyholders can search for agent contact information easily
- Fun and useful information rotates throughout the site in the form of safety tips and "Mountain Minutes"
- Visitors can contact MSIG to submit a claim, apply for a job, or register to receive safety videos