Client Pains: The Colby Foundation wanted to upgrade their Website functionality making it more automated and easier for the staff to maintain. Also, they wanted a fresh, Web design that better showcased the foundation's namesake, their purpose, donor and recipient success stories, and their endowment series at a glance. In its prior state, the Website admin had to take several time-consuming steps in order to make updates across the different areas of the site.
Our Value-Based Solution: We granted a partial, in-kind grant to The Colby Foundation in order to complete this collaborative Web redesign and upgrade project. Now, the Website administrator can complete tasks in half the time. Redesigning the site with content automation in mind improved the visitor experience as well. We improved the presentation and workflow for contact, event, and contribution management. The Colby Foundation is benefiting from a more professional online brand, improved search engine presence, and enhanced social media interaction.